Use your magic.
Change the world through the power of human-centred, purpose-led
strategy & brands
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what we do
We love research & trends. Looking for the little human insights that might lead to new ideas. Whether it’s for you or your team - new ideas - spark new ideas - that's the key to doing things differently & doing different things. We share curated insights that take your teams' thinking out of the box & leads them to diverse thinking.
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IDEA SESSIONS
MASTERCLASSES
Our masterclasses are designed to dig deeper into Human-Led Strategy & Thinking. We go through some of the latest thinking in strategy, management & branding and how that thinking creates flow in your business.
TOOL TALKS
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Tool talks are short executive style sessions based on practical experience
- without all the fancy acronyms & jargon - unpacking one tool at a time. From how to use a SWOT to writing a great brief. Hands on Q&A sessions. ​
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idea sessions
master classes
tool talks
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It is whole brain
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It is creative & analytical
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It is collaborative & innovative
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It puts HUMAN at the centre of strategy & brands
what is human thinking
why you might
need it
START UPS | CORPORATES
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You have a brilliant team, but you're worried about the sustainability of your business
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You have no team & no idea where to start your strategic plan
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Nobody understands why you do what you do
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Your vision & mission statement are gathering dust in the entrance hall
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No one really understands brands & consumers are only a target - aimed at by the marketing department
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Innovative thinking is just a line on your value statement
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You're doing the same things & getting the same results
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Your team are salary driven, not purpose driven
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Your CEO, CFO, CTO, CMO focus more on the BS, ROI, GP, WC, NPS with the CRM, SEO, KPIS, COS, B2C, B2B, HC than the HUMANS behind the business plan.
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You have no idea what half of the above business acronyms are