Use your magic.
Change the world through the power of human-centred, purpose-led
strategy & brands
what we do
We love research & trends. Looking for the little human insights that might lead to new ideas. Whether it’s for you or your team - new ideas - spark new ideas - that's the key to doing things differently & doing different things. We share curated insights that take your teams' thinking out of the box & leads them to diverse thinking.
Our masterclasses are designed to dig deeper into Human-Led Strategy & Thinking. We go through some of the latest thinking in strategy, management & branding and how that thinking creates flow in your business.
Tool talks are short executive style sessions based on practical experience
- without all the fancy acronyms & jargon - unpacking one tool at a time. From how to use a SWOT to writing a great brief. Hands on Q&A sessions.
It is whole brain
It is creative & analytical
It is collaborative & innovative
It puts HUMAN at the centre of strategy & brands
what is human thinking
why you might
START UPS | CORPORATES
You have a brilliant team, but you're worried about the sustainability of your business
You have no team & no idea where to start your strategic plan
Nobody understands why you do what you do
Your vision & mission statement are gathering dust in the entrance hall
No one really understands brands & consumers are only a target - aimed at by the marketing department
Innovative thinking is just a line on your value statement
You're doing the same things & getting the same results
Your team are salary driven, not purpose driven
Your CEO, CFO, CTO, CMO focus more on the BS, ROI, GP, WC, NPS with the CRM, SEO, KPIS, COS, B2C, B2B, HC than the HUMANS behind the business plan.
You have no idea what half of the above business acronyms are