Ideas & Insights | Think Human Being

Use your magic.

Change the world through the power of human-centred, purpose-led

strategy & brands

what we do

We love research & trends. Looking for the little human insights that might lead to new ideas. Whether it’s for you or your team - new ideas - spark new ideas - that's the key to doing things differently & doing different things. We share curated insights that take your teams' thinking out of the box & leads them to diverse thinking.

IDEA SESSIONS

MASTERCLASSES

Our masterclasses are designed to dig deeper into Human-Led Strategy & Thinking. We go through some of the latest thinking in strategy, management & branding and how that thinking creates flow in your business.

TOOL TALKS

Tool talks are short executive style sessions based on practical experience

- without all the fancy acronyms & jargon - unpacking one tool at a time. From how to use a SWOT to writing a great brief. Hands on Q&A sessions.

idea sessions

master classes

tool talks

WHY WE SHOULD GIVE MILLENIALS A BREAK - THEY'RE ALSO HUMAN

A look at future consumers

- how we define generations

- should we structure our thinking around lifestyle groups

- a look at Gen Z & Alpha

#IDEASESSION

WHAT IS "FLOW" & WHY YOUR TEAM & BUSINESS NEED IT

A look at how the psychology of flow has a few lessons for our lives & businesses (& how to achieve it)

#MASTERCLASS

BIG BRAND QUESTIONS & CURATED ANSWERS

A fast paced look at the world of brands

- are brands still relevant

- the trends we should be watching

- how brand expectations are changing

#IDEASESSION

STEP BY STEP PROCESS

Everyone needs a pitch deck - they're not just for startups. We are all selling ideas. Great pitch decks tell a story whilst presenting the important nuts and bolts.

#TOOLTALK

A GUIDE TO HUMAN LED BUSINESS & BRANDS, DOING GOOD WORK

& making money

An in-depth look at human thinking & the impact on employees, consumers, brands & ultimately profitability

#MASTERCLASS

BUSINESS CUSTODIANS | ENTREPRENEURS | SENIOR LEADERSHIP

Understanding purpose-led brands & human thinking. A look at the key tools & processes around leading brands today & why they are relevant for all leaders - not just communication teams.

#TOOLTALK

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It is whole brain
It is creative & analytical
It is collaborative & innovative
It puts HUMAN at the centre of strategy & brands

what is human thinking

why you might

need it

START UPS | CORPORATES

You have a brilliant team, but you're worried about the sustainability of your business
You have no team & no idea where to start your strategic plan
Nobody understands why you do what you do
Your vision & mission statement are gathering dust in the entrance hall
No one really understands brands & consumers are only a target - aimed at by the marketing department
Innovative thinking is just a line on your value statement
You're doing the same things & getting the same results
Your team are salary driven, not purpose driven
Your CEO, CFO, CTO, CMO focus more on the BS, ROI, GP, WC, NPS with the CRM, SEO, KPIS, COS, B2C, B2B, HC than the HUMANS behind the business plan.
You have no idea what half of the above business acronyms are