Use your magic.

 

Change the world through the power of human-centred,  purpose-led

strategy & brands

 


 

 what we do 

We love research & trends. Looking for the little human insights that might lead to new ideas. Whether it’s for you or your team - new ideas - spark new ideas - that's the key to doing things differently & doing different things. We share curated insights that take your teams' thinking out of the box & leads them to diverse thinking. 

IDEA SESSIONS

MASTERCLASSES

Our masterclasses  are designed to dig deeper into Human-Led Strategy & Thinking. We go through some of the latest thinking in strategy, management & branding and how that thinking creates flow in your business.

TOOL TALKS

Tool talks are short executive style sessions based on practical experience

- without all the fancy acronyms & jargon - unpacking one tool at a time. From how to use a SWOT to writing a great brief. Hands on Q&A sessions. 

 

 idea sessions 

 master classes 

 tool talks 

WHY WE SHOULD GIVE MILLENIALS  A BREAK - THEY'RE ALSO HUMAN

A look at future consumers

- how we define generations

- should we structure our thinking around lifestyle groups

- a look at Gen Z & Alpha

#IDEASESSION

WHAT IS "FLOW" & WHY YOUR TEAM & BUSINESS NEED IT

A look at how the psychology of flow has a few lessons for our lives & businesses (& how to achieve it)

#MASTERCLASS

BIG BRAND QUESTIONS & CURATED ANSWERS

A fast paced look at the world of brands

- are brands still relevant 

- the trends we should be watching

- how brand expectations are changing

#IDEASESSION

STEP BY STEP PROCESS 

Everyone needs a pitch deck - they're not just for startups. We are all selling ideas. Great pitch decks tell a story whilst presenting the important nuts and bolts.

#TOOLTALK

A GUIDE TO HUMAN LED BUSINESS & BRANDS, DOING GOOD WORK

& making money

An in-depth look at human thinking & the impact on employees, consumers, brands & ultimately profitability

#MASTERCLASS

BUSINESS CUSTODIANS | ENTREPRENEURS | SENIOR LEADERSHIP

Understanding purpose-led brands & human thinking. A look at the key tools & processes around leading brands today & why they are relevant for all leaders - not just communication teams. 

 #TOOLTALK 

  • It is whole brain 

  • It is creative & analytical

  • It is collaborative & innovative

  • It puts HUMAN at the centre of strategy & brands

what is human thinking

 why you might  

 need it 

START UPS | CORPORATES

  • You have a brilliant team, but you're worried about the sustainability of your business

  • You have no team & no idea where to start your strategic plan

  • Nobody understands why you do what you do

  • Your vision & mission statement are gathering dust in the entrance hall

  • No one really understands brands &  consumers are only a target - aimed at by the marketing department

  • Innovative thinking is just a line on your value statement

  • You're doing the same things & getting the same results

  • Your team are salary driven, not purpose driven

  • Your CEO, CFO, CTO, CMO focus more on the BS, ROI, GP, WC, NPS with the CRM, SEO, KPIS, COS, B2C, B2B, HC than the HUMANS behind the business plan. 

  • You have no idea what half of the above business acronyms are

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